The video for ‘HOT2TOUCH’ will be a fun, sexy, high-energy performance video based around a mysterious, beautiful woman and mind-bending camera tricks. The GIRL will be the center of the video as she dances, enticing Felix, Hight and Alex as we navigate a neon colored loft. A low key party is going on, with girls toasting each other and people having fun, but this GIRL is the center of attention. As she dances, she will begin to disappear, reappear and multiply -to the shock of Alex as he tries to sing to her. Taking a cue from the relaxed, party vibe of videos like Blurred Lines and I'm The One, the artists will perform, socialize in the apartment and dance as they try to interact with her. She will seamlessly disappear, change outfits, as well as multiply while the guys vie for her attention. The colors lighting the room will also change from warm to cold and back to warm as the illusive Girl proves too hot to touch. The video will build up to a long unbroken take of Felix dancing with three different versions of the Girl in a choreographed routine.
The story takes place in a stylish living room; highlighted with elements of neon that gives the room a colorful edgy feel. The room will have a graphic, simplistic and bold design. This room will be built on a sound stage for lighting and camera control.
With match on action editing and a motion-controlled camera rig, we can warp time and space on screen seamlessly. By choreographing our camera moves, we can have our Girl disappear into thin air, then be standing across the room in a new outfit, all in the same unbroken shot. We will blend the laid-back and sexy vibes of a classic performance video with these dramatic camera tricks to create a completely unique experience.